The match, in five steps
In Renó, preparing a match takes five numbered steps: squad, kit, formation, corners and blocks. At the end, a link for the squad.
How it worked before
The call-up happened on WhatsApp, set plays on a loose sheet of paper, the fixture was copied by hand and the weather got checked five minutes before leaving. Everything existed, but in five different places.
A Thursday night
We designed for a specific moment: a coach who logs in on Thursday night, short on time, to get Saturday sorted. They don't need a screen with everything; they need to know what's missing.
That's why preparation is a guided flow that's always the same. Numbering the steps lets them know where they left off, so nothing gets forgotten. It was a product decision, not a design one.
One link, no login
At the end of the fifth step, a link is generated to share: call-up, venue, time and weather. The squad opens it on their phones, with no account and nothing to install.
Useful from day one
The piece that delivers the most value is invisible: our own scraper pulls the tournament's official fixtures, standings and top scorers. That's why a coach can use Renó the same day they sign up, without entering anything by hand.
What we took away
Renó is our own product: the idea, the brand, the design and the code came out of the studio. Today it's in use, with plans for coaches and clubs, and it keeps growing every week.
Renó
Bernardo Albisu