The boxes, from the inside.
Every project has one decision that shapes everything else. We tell them here, one at a time.
- A cart that doesn't chargeWhy the Fan Wheels catalog has no online payments: the order is put together on the web and closed on WhatsApp, where the shop actually sells.Read the note
- The match, in five stepsHow Renó turns preparing a hockey match into a guided flow of five numbered steps, and why it was a product decision rather than a design one.Read the note
- Built for the thumbWhy the Fan Wheels catalog was designed for phones first: the traffic comes from Instagram, and over 700 cars have to be browsable with one hand.Read the note
- From coach to club, one subscriptionHow Renó charges through Mercado Pago: a 7-day trial, plans for coaches and for clubs, and a club dashboard that brings several categories under a single subscription.Read the note
- The fixture that loads itselfThe piece that delivers the most value in Renó is invisible: our own scraper that pulls the tournament's official fixtures, standings and top scorers, so the app is useful from day one.Read the note
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