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All projectsProject 02 · Catalog + dashboard

Fan Wheels

A die-cast car catalog with its own dashboard: orders are put together on the web and closed on WhatsApp.

Type
Catalog + dashboard
Status
Live · adding features
Client
Franco Borthiry · Fan Wheels
Website
fanwheels.com.ar
Studio's role
UI + Full stack
Year
2026
Tools
Next.jsReactTypeScriptTailwindSupabaseGSAP
iOS and Android app
Coming soonComing soon on the App Store and Google PlayComing soon toApp StoreComing soon toGoogle Play
fanwheels.com.arThe Fan Wheels home page on a computer9:41The Fan Wheels home page on a phone
車Fan Wheels箱
The project

Fan Wheels sells die-cast cars on Instagram (Hot Wheels, Matchbox, Majorette, Tomica, Maisto, Greenlight). Its catalog lived on a rented platform that looked nothing like the brand. We replaced it with a site of its own, with a dashboard as simple as the one they already used.

What it does

  1. 01Catalog with filtersSearch by name, brand and series; filters by brand and scale; explicit pagination.
  2. 02Product pageGallery, availability and specs: scale, year, series, blister and stock.
  3. 03A cart that doesn't chargeIt writes the order message with items and total, and opens WhatsApp with everything filled in.
  4. 04Private dashboardProducts, photos, prices, banners, collections and the brand ticker, without touching code.
  5. 05Shelves by sectionThe lines that aren't cars, each with its own entry point.

Two conditions

No online payments: the order is put together on the web and closed on WhatsApp, which is where the shop actually sells. And the dashboard had to be simple: two people use it and neither of them is technical.

Product decisions

Each car has a single price, entered by hand: in an imports business, the day's exchange rate can't decide what a piece costs. The dashboard suggests a value, but the one the person enters wins.

Zero stock doesn't hide a product: it stays on the shelf with the reason in plain sight, because the catalog is also a showcase. And uploading a photo to a hidden product publishes it automatically: that was the click everyone always forgot.

How it's built

Next.js 16, React 19, TypeScript and Tailwind 4, with GSAP for the reveals and the brand ticker. Supabase for the data (Postgres with RLS), the two dashboard accounts and the photos. A glass interface, mobile first —the traffic comes from Instagram— and touch targets never smaller than 44 px.

Today

The site is live with the full catalog and it's where Fan Wheels sends its followers. The shop publishes on its own from the dashboard. Now we're adding customer accounts, reviews and loyalty tiers.

More on this caseA cart that doesn't chargeBuilt for the thumbFor Instagram shops
“Fan Wheels was born from a passion we wanted to share with the whole car-loving community. We wanted to create a space where fans could find their favorite cars, discover what's new and feel part of something bigger. Today we're very happy with the result and with everything we're building. This is just the beginning.”
Franco BorthiryOwner, Fan Wheels

On screen

  • fanwheels.com.ar/catalogoThe catalog: Over 700 cars with search, filters by brand and scale, and curated collections.The catalogOver 700 cars with search, filters by brand and scale, and curated collections.
  • 9:41Built for the thumb: The same catalog, on a phone.Built for the thumbThe same catalog, on a phone.
  • fanwheels.com.ar/producto/nissan-skyline-r34The product page: Each piece with its condition, scale and stock, ready to add to the order.The product pageEach piece with its condition, scale and stock, ready to add to the order.
  • fanwheels.com.ar/como-comprarHow to buy: The order is put together on the web and closed on WhatsApp.How to buyThe order is put together on the web and closed on WhatsApp.
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